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DPA to Raise Annual Budget 150
DPA Annual Budget Rises to $70M
Funds available for the Diamond Producers Association (DPA)to spend on generic marketing will jump to $70 million this year following anincrease in contributions from its members.The extra cash will enable the organization to grow...
Marketing Jan 24, 2018 Joshua Freedman
Alrosa hockey ad
Alrosa Makes Rare Foray into Generic Marketing
Alrosa is attempting to engineer a Russian culture ofbuying engagement rings, after launching an advertising campaign promoting diamonds as an emotional symbol. The miner, which has traditionally focused on its corebusiness of extracting rough diamonds, is trying to capture the...
Marketing Dec 20, 2017 Joshua Freedman
Richa Singh DPA
Ex-L’Oréal Exec to Drive India Diamond Campaign
The Diamond Producers Association (DPA) has hired formerL’Oréal executive Richa Singh as its managing director for India.Singh (pictured), who assumed the role last month, will lead the organization’s efforts to raise consumer...
Marketing Nov 23, 2017 Rapaport News
Real is a Diamond image Nov 2017
New Diamond Ads Refocus on Love Moments
The Diamond Producers Association (DPA) has shifted to shortervideo advertisements for the holiday season as it aims to market diamonds bycapturing precious moments in couples’ relationships.Rather than telling more involved stories, as the DPA’sinitial videos did,...
Marketing Nov 20, 2017 Rapaport News
Sergey Ivanov
Alrosa Chief Joins DPA Board
Alrosa president Sergey Ivanov has joined the board of theDiamond Producers Association (DPA), the Russian miner said Monday.Ivanov will join CEOs and other senior executives from majordiamond-mining companies on the board, taking...
Marketing Sep 04, 2017 Rapaport News
Lining up for IIJS India show July 2017
GJEPC Calls for DPA Budget Hike to $100M
TheDiamond Producers Association (DPA) needs to boost its internationalmarketing budget sharply next year, Praveenshankar Pandya, head of India’s Gem &Jewellery Export Promotion Council (GJEPC), said.“We[the industry] need at least $100 million next year...
Marketing Jul 27, 2017 David Brough
JeanMarcLieberherr
Ex-Rio Tinto Diamonds Chief Takes Senior Role at DPA
Jean-Marc Lieberherr,the former chairman of the Diamond Producers Association (DPA), will take onthe role of chief executive officer of the marketing organization.The appointment comes amid a reshuffle of senior positions atthe DPA following Lieberherr’s exit...
Marketing Feb 15, 2016 Rapaport News
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