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Time to reengage with bridal
Time for the Trade to Reengage with Bridal
There’s a caveat that Stephen Lussier emphasizes when marketing diamonds to millennials as a symbol of love. The industry needs to recognize that love may not entail the formality of marriage, the De Beers head of marketing stressed in an interview...
Marketing Mar 13, 2019 Avi Krawitz
Engagement ring
De Beers’ Two-Month Diamond Budget Isn’t Forever
De Beers ads in the 1980s famously told people tospend two months’ salary on their diamond engagement rings. In the US, that’s close to $10,000, based on wage data from the Organisation forEconomic Cooperation and Development...
Retail Aug 23, 2017 Joshua Freedman
Diamond engagement ring 140
Engagement-Ring Prices Stable at $3.4K
The price of engagement and wedding rings in the US hasn’tchanged much since last year, according to data that research group The WeddingReport released Monday.The average groom spent $3,406 on a ring for the proposalduring the...
Retail Jun 12, 2017 Rapaport News
Seattle
Blue Nile to Open Webroom in Seattle
Blue Nile will open a ‘webroom’ near its headquarters inSeattle, Washington, as the online diamond retailer expands itsbricks-and-mortar footprint with its fifth physical store.The ‘webroom’ concept allows customers to try out engagementrings on-site...
Retail Sep 07, 2016 Rapaport News
Emerald
Brides Uninspired by Emerald-Cut Diamonds
Emerald-shape diamonds have limited popularity among people seekingan engagement ring, according to the latest survey by The Wedding Report.Some 38.3 percent of the respondents would avoid the style, accordingto the poll of couples visiting...
Retail Sep 07, 2016 Rapaport News
Pippa Middleton
Pippa Middleton Ring Spurs Asscher Cut Craze
Asscher-cut diamonds have soared in popularity since PippaMiddleton received an engagement ring with the fancy shape, according to 77Diamonds.Middleton, the Duchess of Cambridge’s younger sister (pictured), gotengaged to hedge fund manager James Matthews over the...
Polished Markets Jul 24, 2016 Rapaport News
tiffany small
Tiffany Highlights Artisans in Ad Campaign for 130 Years of Iconic Ring
Tiffany & Co. is focusing on the artisans behind its classic diamondengagement ring in a year-long advertising campaign to mark the 130thanniversary of the iconic jewelry piece.Single anddouble-page spreads headlined with the phrase “I WILL” are followed...
Marketing Jan 19, 2016 Rapaport News
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