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DEF
D.E.F. Issues Latest Version of 'The Good Report'
The Diamond Empowerment Fund (D.E.F.) published the summer 2015 issue of The GOOD Report, the organization’s online newsletter that highlights positive work being conducted across the diamond and jewelry industries. The...
Marketing Jul 15, 2015 Jeff Miller
asscher
Royal Asscher's New Campaign Features Nicola Breytenbach
Royal Asscher developed a new global advertisement campaign, featuring supermodel, actress and philanthropist Nicola Breytenbach as the face of the brand ahead of the JCK show in Las Vegas. The campaign was shot by Anthony Friend...
Marketing May 14, 2015 Jeff Miller
lagos
LAGOS Begins 'My Way' Multi-Channel Advertising Campaign
Press Release: Designer jewelry brand LAGOS will launch their multi-channel advertising campaign this fall with a message of bold femininity. The signature LAGOS design, Caviar, is the core of the brand design portfolio and...
Marketing Sep 23, 2014 LAGOS
fairtrade gold
Businesses Back Fairtrade Foundation's Bridal Campaign
Press Release: Retailers, jewelers, designers, goldsmiths and casting houses have signed up to take part in the Fairtrade Foundation’s bridal campaign "I Do" in the U.K. next spring 2015.Encouraging British couples to choose Fairtrade gold when...
Fair Trade Aug 29, 2014 Fairtrade Gold
kate moss
David Yurman Debuts 'Enduring Style' Campaign With Kate Moss
David Yurman debuted its Enduring Style, fall 2014 campaign this morning that features super model Kate Moss.The entire campaign was shot by world-famous photographer Peter Lindbergh and celebrates the 10-year-long collaboration...
Marketing Aug 11, 2014 Jeff Miller
kate moss
David Yurman's Fall Campaign Features Kate Moss
David Yurman announced that Kate Moss will return in the fall 2014 to represent the brand in a new campaign. The series featuring Moss was shot by photographer Peter Lindbergh and the collaboration celebrates a 10 year...
Marketing May 28, 2014 Jeff Miller
gsi
GSI Conducts Third Annual 'Clean Streets' Initiative
Press Release: The Clean Streets campaign that started in 2012 is an anti-litter initiative of Neeta Shah's, the vice president of the Gemological Science International (GSI) and Bandra resident. Once again the center of the campaign...
Marketing Apr 30, 2014 GSI
coronet diamonds
Coronet Diamonds Unveils 'Love U More' Social Media Campaign
Coronet Diamonds of Los Angeles unveiled the first phase of its ''Love U More'' digital branding campaign that is designed to attract younger, fashion-forward consumers. Love U More follows a group of friends out for the night and...
Marketing Mar 25, 2014 Jeff Miller
jewelry tv
JTV Begins 'Jewelry Love' Initiative
Jewelry Television® (JTV) developed a new branding initiative that it expects will connect with existing consumers and attract new fans for gems and jewelry. JTV licensed the song ''Beautiful Life'' from Ace...
Marketing Mar 19, 2014 Jeff Miller
pandora
Pandora Selects Alyson Hannigan to Represent Brand in Spring
Pandora Jewelry named actress Alyson Hannigan as the brand's new face for its spring 2014 campaign. Hannigan is known for her roles in ''Buffy the Vampire Slayer'' and CBS' ''How I Met Your Mother.''She...
Marketing Jan 28, 2014 Jeff Miller
jewelry clasp
CIRCA Campaign Takes the Stigma Out of Selling Jewelry
Creative design and branding firm Sison&Overton developed a new global advertising campaign for CIRCA to reinforce the message that selling jewelry is a highly accepted and financially rewarding practice. CIRCA stated, as a business that challenges...
Marketing Jan 13, 2014 Jeff Miller
Forevermark
Forevermark's U.S. Retailers Observe Increase in Sales
Forevermark U.S. initially launched its Center of My Universe campaign well before Christmas 2012 and for this season, the diamond brand expects to reach 95 percent of 18 to 64 year old adults with household incomes of at least $100,000.The...
Marketing Dec 05, 2013 Jeff Miller
morena
Hearts On Fire Unveils Campaign With Morena Baccarin
Diamond brand Hearts On Fire signed actress Morena Baccarin for a new ad campaign slated to launch in September and continue through 2014. In her role as brand ambassador, Baccarin will showcase designer Ilaria Lanzoni's diamond jewelry...
Marketing Aug 06, 2013 Jeff Miller
enzosm
ENZO, Ogilvy Create New Bridal Campaign In China
Jewelry retailer ENZO and advertising agency Ogilvy Fashion & Lifestyle created a new advertising campaign in China with a series of print ads that ask: "How many times do you want to get married?" An accompanying tagline...
Marketing Aug 05, 2013 Jeff Miller
kate upton
David Yurman Debuts Fall Campaign
David Yurman Inc. debuted its fall 2013 campaign, titled ''Beauty in Contrast,'' featuring Kate Upton, Dree Hemingway, Anais Mali and Catrinel Marlon. The advertisement spots were shot by renowned photographer Peter Lindbergh...
Marketing Jul 31, 2013 Jeff Miller
d'damas
D'damas Unveils 'Dazzle the World' Campaign
Diamond and jewelry brand D’damas unveiled its new ''Dazzle the World'' campaign in India's leading dailies and lifestyle magazines, featuring brand ambassador Sonakshi Sinha. The concept and production was led by JWT's...
Marketing Jun 18, 2013 Jeff Miller
diamonds for good
Click to play
D.E.F. and Diamonds Doing Good in Africa
During the JCK 2012 Vegas show, the Diamond Empowerment Fund (D.E.F.) hosted its first pop-up booth outside JCK Luxury in its ongoing industry efforts to raise awareness for ''Diamonds for Good'' campaign....
Marketing Jun 15, 2012 Rapaport News
DDI
Friends of DDI Campaign Kicks Off
The Diamond Development Initiative International (DDI) launched its fundraising campaign, the Friends of DDI. Retailers who sign on receive the Retailers Friendship Kit, which includes a certificate of recognition, counter displays, information postcards and...
Fair Trade Mar 29, 2012 Jeff Miller
faberge
Faberge Introduces its First Advertising Campaign
Fabergé launched its first advertising campaign, which was shot by Mario Testino and showcases dramatic jewels from the iconc brand's striking contemporary high jewelry collections, Les Fabuleuses de Fabergé and Les Saisons...
Marketing Dec 02, 2011 Jeff Miller
nrf retail initiative
Click to play
Diamond News Broadcast
Download MP3 audio.Sotheby’s New York held its important jewels auction this week, which garnered $16,489,625 --the highest total for a fall sale of important jewels-- and was 78 percent sold by lot. Lisa Hubbard,...
Retail Sep 21, 2011 Rapaport News
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