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Forevermark to Make Greater Use of De Beers Name
De Beers will associate its corporate identity more closely with Forevermark, enabling the diamond-jewelry brand to benefit from group-wide efforts in the realm of sustainability and responsible sourcing.“Aligning Forevermark more closely with the De Beers...
Retail Nov 24, 2020 Rapaport News
News analysis Aug 2020
To Speak Out, or Not to Speak Out?
The killing of George Floyd at the hands of police in May and the subsequent protests split US society in a way that few other events have. While companies in all sectors have increasingly engaged in corporate activism in recent...
Retail Aug 11, 2020 Joshua Freedman
Sally Morrison
Sally Morrison Returns to Natural Role at De Beers
De Beers has appointed Sally Morrison director of public relations for natural diamonds. The long-serving branding specialist has been chief marketing officer for the company’s lab-grown line, Lightbox, since 2017.Based in New York,...
Marketing May 18, 2020 Rapaport News
Cartier, Tiffany Rank as Top Millennial Brands
Tiffany & Co. is the favorite luxury jewelry brand amongwealthy millennials, according to a recent survey by consumer-research groupMVI Marketing. The New York retailer came ahead of Cartier in second place,Pandora in third and Chanel in fourth, MVI...
Retail Nov 29, 2017 Rapaport News
Stephen Lussier De Beers Forevermark
De Beers Broadens Lussier’s Branding Role
De Beers’ top marketing boss has taken on an expanded role nowthat the miner has acquired its namesake retail chain.Stephen Lussier, executive vice president of marketing, now oversees De Beers’ entire downstream and branding operations,...
Marketing Aug 07, 2017 Joshua Freedman
Hearts On Fire Promotes CMO to President
Diamond brand Hearts On Fire (HOF) announced that two current executive team members will move immediately into new, expanded roles. Caryl Capeci, is now president, from chief marketing officer. Tom Carlo has...
Retail Oct 20, 2015 Rapaport News
Signet Jewelers
Signet Eyes Holiday Success with De Beers Deal, Kay Upgrade
Signet Jewelers is to rename its Kay Jewelers unbranded products as “Kay Now & Forever” as part of a wide range of holiday-season initiatives revealed in a recent analysts’ report published October 12.Other proposals include the launch of 250 new-look...
Retail Oct 13, 2015 Rapaport News
Campaign Seeks to Set Millennials' "Hearts On Fire"
Hearts On Fire, a high-end diamond brand, began on Tuesday a multi-phase global marketing campaign to target millennials who are entering the nuptial age. Starting in September, the Ignite Something campaign will feature in fashion and bridal...
Marketing Aug 12, 2015 Rapaport News
facebook phone
Retailers Cite Facebook as a Top Customer Acquisition Marketing Tool
Social media, particularly Facebook, has grown more important to U.S. retailers for engaging with and attracting new customers, according to the "State of Retailing Online 2015," conducted by Shop.org, Forrester Research Inc. and Bizrate...
Research Jul 21, 2015 Jeff Miller
Zalemark to Debut Monica Di Creddo Brand at JCK
Zalemark Holding Company Inc. will launch the Monica Di Creddo USA brand during the Las Vegas JCK show, which takes place May 29 to June 1. Designer Monica Di Creddo explained that the inspiration for...
Manufacturing May 11, 2015 Jeff Miller
India Arch
Trademarks Approved for 'Love Diamond,' Fairytale Diamonds' and Others
India's Office of The Trade Marks Registry approved the trademark "Mahendra Diamonds & Jewellers" for Mahendra Diamonds and Jewellers of Bangalore under the Class 14 trademark classification on April 15 with registration number 2013568. Mahendra...
Financial-Legal May 08, 2015 Jeff Miller
Forevermark Expands Presence at JCK Show
Diamond brand Forevermark will expand its presence at the Luxury by JCK show with a 5,300-square-foot salon to encourage Forevermark diamantaires, manufacturers and retailers to connect in one shared space. The company stated that the salon...
Marketing May 04, 2015 Jeff Miller
WJA Schedules Speed Mentoring Event in New York for April 29
The Women’s Jewelry Association (WJA) Metro Chapter will host a speed mentoring event at the Gemological Institute of America's (GIA) New York campus on April 29. The networking event will provide an opportunity to meet with...
Marketing Apr 15, 2015 Jeff Miller
JCDecaux Unveils Tiffany & Co.'s Digital Clock Tower at LAX
Outdoor advertising agency JCDecaux S.A. unveiled the latest Tiffany & Co. campaign for men's watches at the Los Angeles International Airport (LAX) Tom Bradley International Terminal and it will be the exclusive digital...
Marketing Apr 13, 2015 Jeff Miller
US Patent and Trademark Office logo
De Beers, Zale, Jewelry Academy Receive Trademarks
The U.S. Patent & Trademark Office (USPTO) issued the trademark "For You, Forever" to De Beers Diamond Jewellers Ltd. on March 31 with registration number 4712952. De Beers applied for the trademark on February 4, 2013 and...
Financial-Legal Apr 07, 2015 Jeff Miller
hearts on fire
Hearts On Fire Selects Global Advertising Partner to Disrupt the Status Quo
Diamond brand Hearts On Fire selected TBWA\Chiat\Day New York as its new global advertising partner. TBWA\Chiat\Day is the U.S. division of TBWA Worldwide -- a global advertising network. Hearts On Fire was acquired by Chow Tai Fook Jewellery...
Marketing Mar 31, 2015 Jeff Miller
Zalemark Appoints Zale as CEO and Blohm as Crayola Brand Director
Zalemark Holding Company Inc. appointed Steven Zale as the new CEO and Deborah Blohm as the company's Crayola brand director.Zale has spent over 30 years designing fine jewelry and has a passion for creating...
Manufacturing Mar 23, 2015 Jeff Miller
iia technologies
Press Release: IIa Technologies Opens Diamond Greenhouse in Singapore
Press Release: Singapore-based IIa Technologies, the world leader in grown diamond technology, today announced the launch of the world’s largest diamond greenhouse, a 200,000-square-foot, state-of-the-art facility that has successfully conceptualized and developed a revolutionary,...
Technology Mar 18, 2015 IIa Technologies
Pandora Unveils Spring Disney Jewelry Collection
Pandora Jewelry unveiled its new spring 2015 Disney jewelry collection, inspired by iconic love stories and fairy tales, and features 60 jewelry pieces, including earrings, rings, pendants and charms. The new collection...
Marketing Mar 17, 2015 Jeff Miller
Forevermark small
Press Release: Forevermark and Diamond Asset Advisors Partner for Service Program
Press Release: Forevermark introduced at the 2015 Forevermark Forum a partnership with Diamond Asset Advisors (DAA) the Diamond Asset Service Program exclusively for Forevermark Jewelers. Designed to address challenges faced by jewelers, the program...
Marketing Mar 17, 2015 Forevermark
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