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DPA to Raise Annual Budget 150
DPA Annual Budget Rises to $70M
Funds available for the Diamond Producers Association (DPA)to spend on generic marketing will jump to $70 million this year following anincrease in contributions from its members.The extra cash will enable the organization to grow...
Marketing Jan 24, 2018 Joshua Freedman
Alrosa hockey ad
Alrosa Makes Rare Foray into Generic Marketing
Alrosa is attempting to engineer a Russian culture ofbuying engagement rings, after launching an advertising campaign promoting diamonds as an emotional symbol. The miner, which has traditionally focused on its corebusiness of extracting rough diamonds, is trying to capture the...
Marketing Dec 20, 2017 Joshua Freedman
tiffany Janelle Monáe campaign
Tiffany Unveils First Ads Under New Design Boss
Six people from diverse creative fields will feature in Tiffany& Co.’s 2017 fall advertising campaign — its first under new chief artisticofficer Reed Krakoff.Entitled “There’s Only One,” the effort brings together actressesElle...
Retail Jul 30, 2017 Rapaport News
Cartier video commercial The Proposal June 2017
Cartier Releases New ‘The Proposal’ Films
Cartier has followed up on its acclaimed “The Proposal”commercials by publishing two new videos on social media this week. The clips tell two separate stories of couples who meetby accident and — spoiler alert — develop a relationship...
Retail Jun 21, 2017 Rapaport News
DPA print ad
New DPA Ads Feature Intimate Moments
Images of couples sharing tender moments will grace theDiamond Producers Association (DPA)’s new range of still advertisements, as partof the organization’s campaign to associate diamonds with love.The DPA launched this new phase of its marketing...
Marketing Jun 07, 2017 Rapaport News
DPA
DPA Hikes Annual Budget to $57M
The Diamond Producers Association (DPA) has increased itsbudget more than fourfold, enabling the marketing body to expand its activitiesin the second half of this year.The DPA’s directors have approved $57 million of funding...
Marketing Jun 05, 2017 Rapaport News
Lady Gaga Tiffany Super Bowl advertisement
Lady Gaga to Star in Tiffany’s First Super Bowl Ad
Tiffany & Co. said Lady Gaga will appear in its debut Super Bowl commercial on Sunday.The 60-second clip features the singer speaking unscripted abouther lifelong passion for the brand, Tiffany said. While...
Marketing Feb 05, 2017 Rapaport News
Tiffany holiday ad 2016
Holiday Ads Give Contrasting Messages
Forevermark, Tiffany & Co and Kay Jewelers have all released video commercials ahead of the holiday season, showing contrasting approaches to entice consumers.Forevermark launched its campaign promoting the ‘Ever Us’two-stone collection, featuring a video...
Marketing Nov 13, 2016 Rapaport News
DPA video
DPA Campaign Focuses on Imperfect Relationships
The Diamond Producers Association (DPA) launched anadvertising campaign that breaks with tradition by featuring imperfectrelationships and emphasizing “real” and “precious” human connections.The group released two “provocative” commercials telling thestory of couples on life...
Marketing Oct 09, 2016 Rapaport News
JeanMarcLieberherr
CIBJO Panel to Discuss Marketing to Millennials
The World Jewellery Confederation (CIBJO) and Fiera diVicenza will hold a seminar on marketing to millennials at the VICENZAORO showin Italy in September.Speakers at the panel discussion will include Jean-MarcLieberherr, chief executive of the Diamond Producers Association;...
Marketing Aug 31, 2016 Rapaport News
IGI Lab
IGI Launches Radio Ad Campaign
TheInternational Gemological Institute (IGI) will target millennials in a seriesof radio commercials on the importance of reliable diamond reports.Theadvertisements will feature in five radio spots in select markets fromSeptember 6 to the end of the year on iHeartMedia, which reaches...
Marketing Aug 30, 2016 Rapaport News
Keira Knightley
Keira Knightley Named New Face of Chanel Jewelry
Keira Knightley will front Chanel’s fine jewelry line in the British actress’s latest advertising role for the Paris-based brand, Fashionistareported.Knightley was chosen as the face of the fashionhouse’s “Coco Crush” collection, a role previously...
Retail Jun 23, 2016 Rapaport News
tiffany small
Tiffany Scoops Ex-Vogue Creative Director to Steer Ad Campaign
Tiffany & Co. unveiled a collaboration with the former modeland creative director of American Vogue magazine, Grace Coddington. The company, which announced its move through a cartoonanimation on its social media pages, appointedCoddington as its...
Retail May 03, 2016 Rapaport News
igi logo
IGI North America Airs TV Ads to Boost Consumer Confidence
International GemologicalInstitute (IGI) North America launched a national advertising campaign on U.S.cable television to increase consumer awareness about and confidence in thediamond and fine-jewelry industry.The advertisements started airingon Fox News, MSNBC, CNBC, CNN, HLN...
Marketing Mar 15, 2016 Rapaport News
tiffany small
Tiffany Highlights Artisans in Ad Campaign for 130 Years of Iconic Ring
Tiffany & Co. is focusing on the artisans behind its classic diamondengagement ring in a year-long advertising campaign to mark the 130thanniversary of the iconic jewelry piece.Single anddouble-page spreads headlined with the phrase “I WILL” are followed...
Marketing Jan 19, 2016 Rapaport News
AGS
American Gem Society to Run Adverts Targeting Younger Customers
The American Gem Society (AGS) announced plans to launch a campaignin the U.S. to raise customer awareness about its brand and members and attractyounger customers.“Buy It with Confidence”advertisements will target men and “Love What...
Marketing Jan 13, 2016 Rapaport News
Gwyneth Paltrow TOUS
Jewelry Brand TOUS Picks Gwyneth Paltrow for Ad Campaign
Spain-headquarteredjewelry brand TOUS has signed up Oscar-winning actress Gwyneth Paltrow asthe star of its upcoming global advertising campaign.Paltrowwill appear in the campaign “Tender Stories Nº4,” which is aimed at depicting“tenderness as a universal TOUS value,” according to a statement...
Retail Dec 16, 2015 Rapaport News
Cartier holiday commercial
Update: Cartier, Forevermark, Tiffany Holiday Videos Lure Millions of Viewers
Holiday-season commercials by Cartier, Forevermark US andTiffany & Co. have received widespread attention on the internet, pickingup millions of YouTube views in recent weeks.The 90-second clip from Cartier features the Marilyn Monroe classic Diamonds Are...
Retail Dec 02, 2015 Rapaport News
Graff Ads
Graff Fall Advertising Features Jewels In Natural Elements Theme
Jeweler Graff’s autumn advertising campaign presents some ofits finest diamonds in four images themed around the elements of earth, water,air and fire, according to Professional Jeweller.The campaign kicks-off this month across newspapers,magazines, ambient...
Retail Sep 08, 2015 Rapaport News
facebook phone
Retailers Cite Facebook as a Top Customer Acquisition Marketing Tool
Social media, particularly Facebook, has grown more important to U.S. retailers for engaging with and attracting new customers, according to the "State of Retailing Online 2015," conducted by Shop.org, Forrester Research Inc. and Bizrate...
Research Jul 21, 2015 Jeff Miller
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