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De Beers Office in Botswana
De Beers Turns to Tech as Layoffs Loom
De Beers is no stranger to changing strategy. Throughout its 130-plus-year history, the company has often adjusted its approach, sometimes with just a few tweaks, and on other occasions with radical consequences for the diamond market....
Rough Markets Aug 03, 2020 Avi Krawitz
De Beers Gemist
De Beers Invests in Online Jewelry Brand
De Beers has invested in jewelry company Gemist, which enables customers to create customized jewelry online and try it at home prior to purchasing.Shoppers can choose from a variety of stones, metal and settings to create a piece, then use...
Retail Jul 19, 2020 Rapaport News
RJC
RJC Elects New Board Members
The Responsible Jewellery Council (RJC) has expanded its board and appointed seven trade members to represent different parts of the supply chain.New board members include Feriel Zerouki, RJC honorary treasurer and senior...
Polished Markets May 24, 2020 Rapaport News
Sally Morrison
Sally Morrison Returns to Natural Role at De Beers
De Beers has appointed Sally Morrison director of public relations for natural diamonds. The long-serving branding specialist has been chief marketing officer for the company’s lab-grown line, Lightbox, since 2017.Based in New York,...
Marketing May 18, 2020 Rapaport News
De Beers Podcast
Podcast: How the Pandemic Is Changing De Beers
The diamond industry will need to tweak its messaging to emphasize the values its product and brands represent, De Beers executives stressed in the Rapaport Diamond Podcast. Rapaport Senior Analyst Avi Krawitz spoke with...
Marketing Apr 27, 2020 Rapaport News
Dubai Conference Lab Grown Panel
Synthetics vs. Natural: The Battle over Value
In a jam-packed program, the Dubai Diamond Conference set the stage well for its main bout: finally, a match-up between the lab-grown and mined diamond producers. At its core, the debate among panelists in the...
Polished Markets Nov 13, 2019 Avi Krawitz
Podcast banner
Podcast: Why Bridal’s Not Enough
The Rapaport Diamond Podcast interviewed Stephen Lussier, De Beers’ vice president, consumer and brands, after the company published its annual Diamond Insight Report.Lussier outlines the key takeaways from the report, titled...
Marketing Nov 07, 2019 Rapaport News
DPA
DPA Chief Lieberherr Steps Down
Jean-Marc Lieberherr has resigned as CEO of the DiamondProducers Association (DPA), an organization he has led since its formation in2015. Lieberherr became the DPA’s first chairman in December 2015,before taking on the role of CEO in February 2016....
Polished Markets Oct 15, 2019 Rapaport News
Forevermark Nancy Liu thumbnail
Forevermark Appoints New CEO
De Beers jewelry subsidiary Forevermark has promoted chiefoperating officer Nancy Liu to CEO, as Stephen Lussier steps back. She will take over the day-to-day running of the brand,allowing Lussier, who has been CEO since...
Retail Apr 21, 2019 Rapaport News
Time to reengage with bridal
Time for the Trade to Reengage with Bridal
There’s a caveat that Stephen Lussier emphasizes when marketing diamonds to millennials as a symbol of love. The industry needs to recognize that love may not entail the formality of marriage, the De Beers head of marketing stressed in an interview...
Marketing Mar 13, 2019 Avi Krawitz
De Beers
De Beers Retail Unit Drops ‘Diamond’ from Name
De Beers has renamed its retail chain De Beers Jewellers “toreflect the public brand identity already in use,” a company spokespersonconfirmed to Rapaport News Wednesday. The London-headquartered retailer announced the change in a filinglast week with Companies...
Retail Jun 21, 2018 Joshua Freedman
Charles Stanley
Forevermark Unveils New Omni-Channel Strategy
De Beers is expanding its presence in stores that carry the Forevermark brand and improving its omni-channel offering to capitalize on the recent growth in online diamond-jewelry sales.“We must remain relevant to consumers and embrace the idea...
Retail Jun 01, 2018 Avi Krawitz
De Beers
Forevermark Unveils New Concept Store in China
Forevermark has launched a concept store in Shanghai tailored to millennial shopping habits, marking its 1,000th branch in China. The opening of the store, named Libert’aime, also celebrates the brand’s 10th anniversary of entering the country....
Retail May 23, 2018 Rapaport News
Stephen Lussier
Forevermark Chief to Get Top AGS Honor
The American Gem Society (AGS) will honor three industryleaders at its Circle of Distinction dinner, it said last week. Stephen Lussier (pictured), CEO of De Beers’ Forevermark brand, will receivethe Lifetime Achievement Award. Lussier has...
Polished Markets May 22, 2018 Rapaport News
Forevermark
Forevermark Targets Key European Markets
Forevermark ismaking a play for the European market, after achieving significant retail growth last year. The De Beers brand has signed an exclusive licensing deal with German jeweler Heinz Mayer to sell products in thekey...
Retail Mar 22, 2018 Rapaport News
Hong Kong March 2018 show
DPA Eyes Chinese Millennial Market
The Diamond Producers Association (DPA) unveiled its China marketing program at the recent Hong Kong International Jewellery Show, as it plans to launch in the country in July.The DPA’s “Real is Rare, Real is a Diamond” initiative, which has...
Marketing Mar 05, 2018 Rapaport News
Women self-buying jewelry
De Beers Marketing Targets Women
De Beers is changing its messaging this holiday season byconcentrating on women’s empowerment in its upcoming advertising campaign.“Historically, De Beers ads focused on a man gifting adiamond to a woman to express his appreciation for her as a mother or wife orgirlfriend,” said...
Marketing Sep 14, 2017 Avi Krawitz
De Beers Diamond Jewellers
De Beers Hikes Marketing Budget to $140M
De Beers will put more than $140 million into marketing this year, its biggest spend since 2008, the company said Tuesday.The increased investment willbe focused on raising consumer demand for diamond jewelry...
Marketing Aug 29, 2017 Rapaport News
Stephen Lussier De Beers Forevermark
De Beers Broadens Lussier’s Branding Role
De Beers’ top marketing boss has taken on an expanded role nowthat the miner has acquired its namesake retail chain.Stephen Lussier, executive vice president of marketing, now oversees De Beers’ entire downstream and branding operations,...
Marketing Aug 07, 2017 Joshua Freedman
CKC Forevermark Store
Forevermark-Only Store Debuts in India
The first concept store that exclusively carries Forevermark diamond jewelry has opened in India as the brand continues to make aggressive inroads on the subcontinent. C Krishniah Chetty Jewellers opened the store in Bangalore earlier this...
Retail Aug 01, 2017 Avi Krawitz
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