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DPA Diamond Journey
DPA Launches ‘Diamond Journey’ Campaign
The Diamond Producers Association (DPA) has unveiled amultimedia campaign tracing the entire story of a diamond from volcanic eruption to its purchase as jewelry.The new cinematic ads, titled “The Diamond Journey” and ranging from...
Marketing Oct 10, 2019 Rapaport News
Hong Kong March 2018 show
DPA Eyes Chinese Millennial Market
The Diamond Producers Association (DPA) unveiled its China marketing program at the recent Hong Kong International Jewellery Show, as it plans to launch in the country in July.The DPA’s “Real is Rare, Real is a Diamond” initiative, which has...
Marketing Mar 05, 2018 Rapaport News
DPA Unveils Winter Olympics Ads 150
DPA Ads Test Diamonds Under Olympic Pressure
The Diamond Producers Association (DPA) has launched a newvideo ad campaign for the 2018 Winter Olympics in Pyeongchang,highlighting the connection between diamonds and athletes. The series, called “The Making of a Gem,” features videos ofa...
Polished Markets Feb 14, 2018 Rapaport News
Real is a Diamond image Nov 2017
New Diamond Ads Refocus on Love Moments
The Diamond Producers Association (DPA) has shifted to shortervideo advertisements for the holiday season as it aims to market diamonds bycapturing precious moments in couples’ relationships.Rather than telling more involved stories, as the DPA’sinitial videos did,...
Marketing Nov 20, 2017 Rapaport News
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