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De Beers’ Lightbox Chief Reveals 2019 Plans
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De Beers shocked the industry in May by announcing it would launcha line of fashion jewelry featuring laboratory-grown diamonds. Lightbox Jewelrystarted selling the products online in September, and it’s now looking atexpansion options.The main opportunity to develop...
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Retail
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Dec 27, 2018
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Joshua Freedman
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Lightbox to Launch Rings and Bracelets
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De Beers plansto expand its Lightbox product offering next year after observing strong consumer interest in its rollout of synthetic-diamond jewelry.The company hopes to introduce stackable rings in the latter part ofthe first quarter, Sally...
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Retail
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Dec 03, 2018
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Joshua Freedman
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Major US Retailers Embrace Synthetic Diamonds
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Lab-grown diamonds will feature at some of the largest US retailers this holiday season, with J.C. Penney, Macy’s and Jewelry Television (JTV) anticipating strong growth in the category. Berkshire Hathaway subsidiary Richline Group will...
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Retail
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Nov 01, 2018
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Rapaport News
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De Beers Begins Building $94M Synthetics Center
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De Beers subsidiary Element Six has started work on its new$94 million lab-grown-diamond facility just outside Portland, Oregon. The factory will manufacture synthetic diamonds exclusivelyfor De Beers’ new fashion-jewelry brand, Lightbox Jewelry. The...
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Manufacturing
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Jun 28, 2018
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Rapaport News
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Diamond Foundry Lauds De Beers Synthetics Bid
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De Beers’ entry into the lab-grown market represents a shift inconsumers’ perception of synthetic stones, according to Diamond Foundry. The miner’s introduction of a new line of lab-grown stones forjewelry is key for the acceptance of synthetics in the industry,...
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Retail
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Jun 03, 2018
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Rapaport News
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Laser Firm Addresses Diamond Counterfeiting
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A University of Oxford spinout has created laser technology that tackles counterfeiting of diamonds by placing a permanent mark on stones. Opsydia uses high-precision lasers to etch imprints — such asnumbers or logos — smaller than one-50th the size of a human...
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Technology
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May 30, 2018
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Rapaport News
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How De Beers Sees Its New Synthetics Business
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De Beers is launching a jewelry line featuring laboratory-growndiamonds — a venture that, according to CEO Bruce Cleaver, could eventually bring inrevenue of up to $200 million per year.That figure might be small compared with the miner’s $6billion natural-diamond business,...
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Retail
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May 30, 2018
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Joshua Freedman
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De Beers to Launch Line of Synthetic Diamonds
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De Beers will begin selling laboratory-grown diamonds undera new fashion-jewelry brand, promising to transform the synthetics sector byoffering pieces at low cost.The company has launched Lightbox Jewelry, which will beginmarketing a new brand of lab-grown...
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Retail
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May 29, 2018
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Rapaport News
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