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L2 Scores Digital IQ of Specialty Jewelers
L2 ThinkTank tested the digital competence of 82 specialty retailers, including some jewelers, to diagnose the brands' strengths and weaknesses online. The group developed a proprietary brand scoring system and categorized each retailer on five levels:...
Marketing Nov 10, 2014 Jeff Miller
L2 Observes Lower Jewelry, Watch Prices on Amazon
L2 Think Tank conducted an extensive study on Amazon.com's listings of 27,517 products from 315 brands across six verticals, one of which was watches and jewelry. While Amazon has become the defacto way to "shop online,"...
Marketing Aug 08, 2014 Jeff Miller
L2 Says Companies Still Miss Digital Marketing Opportunities
Although companies are using multiple marketing platforms more than ever to engage their customers, many are still missing opportunities to influence brick-and-mortar sales and improve the customer experience, according to today's L2's Intelligence...
Marketing Aug 15, 2013 Sandra Mardenfeld
L2 Scores Cartier, Zale as Digitally Challenged
The use of digital media to grow online and offline sales is a recipe for growth that has had a positive impact on the specialty retail sector, including some jewelers, according to a recent report by L2 Think Tank. However,...
Retail Aug 07, 2013 Deena Taylor
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