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DiamondDect5
What Makes a Good Synthetics Detector?
The massive project by the Diamond Producers Association (DPA) and Signet Jewelers to test and review 18 synthetic-diamond detectors has raised an important question: What should you look for in such a machine?Accuracy is, of course, a major...
Technology Mar 12, 2019 Joshua Freedman
DPA synthetics detectors study Mar 2019
DPA Puts Synthetics Detectors to the Test
A synthetics detector costing less than $7,000 is one of only two machines that conclusively identified 100% of lab-grown diamonds in a recent industry-widestudy.Yehuda’s Sherlock Holmes, priced at $6,495, correctlyspotted all synthetic diamonds in a “deliberately challenging” sample,according to a report...
Technology Mar 05, 2019 Rapaport News
DPA
DPA Appoints North America Chief
The Diamond Producers Association (DPA) has appointed former VanCleef & Arpels marketing executive Kristina Buckley Kayel as managingdirector for North America. Buckley Kayel will be in charge of developing andimplementing the DPA’s consumer-marketing and...
Marketing Jan 06, 2019 Rapaport News
DPA Murowa diamonds
Zimbabwe Miner Murowa Joins DPA
RZ Murowa Holdings has joined the Diamond ProducersAssociation (DPA) as its first new member since the marketing body formed in2015. The company, the majority owner of Murowa Diamonds, operatesthe Murowa mine in Zimbabwe, which...
Polished Markets Sep 13, 2018 Rapaport News
DPA
DPA Chief Marketing Officer Exits
Chief marketing officer Deborah Marquardt has left theDiamond Producers Association (DPA), the organization said. The move was for personal reasons, and will enable Marquardt (pictured) — who joined the association in 2016...
Polished Markets Sep 12, 2018 Rapaport News
Argyle 150
Diamond Resources Might Not Be Forever
While it’s true that value comes from rarity, no naturalresource lasts forever, and the rare is becoming even rarer. Diamond productionis set to peak in 2019, after which it will begin a steady decline. De Beersestimates global...
Mining Aug 14, 2018 Leah Meirovich
IIJS 600
Weak Rupee Raises Hopes for Indian Exports
A weaker rupee againstthe US dollar has helped boost exports to leading markets such as the US andChina, attendees at the India International Jewellery Show (IIJS) reported. “The jewelry anddiamond and colored-gemstone business is flourishing,” Gaetano Cavalieri,president...
Mining Aug 13, 2018 David Brough
Diamond Foundry 150
Diamond Foundry Lauds De Beers Synthetics Bid
De Beers’ entry into the lab-grown market represents a shift inconsumers’ perception of synthetic stones, according to Diamond Foundry. The miner’s introduction of a new line of lab-grown stones forjewelry is key for the acceptance of synthetics in the industry,...
Retail Jun 03, 2018 Rapaport News
DPA
Synthetics Not ‘Real,’ Say US Consumers
Some 68% of Americans don’t consider synthetics to be realdiamonds, with most citing the fact that they don’t come from the earth, a Diamond ProducersAssociation (DPA) poll showed. Another 16% of those surveyed said theyweren’t...
Polished Markets May 22, 2018 Rapaport News
Hong Kong March 2018 show
DPA Eyes Chinese Millennial Market
The Diamond Producers Association (DPA) unveiled its China marketing program at the recent Hong Kong International Jewellery Show, as it plans to launch in the country in July.The DPA’s “Real is Rare, Real is a Diamond” initiative, which has...
Marketing Mar 05, 2018 Rapaport News
Diamond jewelry retail
Most Retailers Won’t Sell Synthetics Anytime Soon
More than half of retailers will not sell synthetic diamondsin the coming year, according to the results of a survey by the DiamondProducers Association (DPA). Some 61% of retailers who took part in the survey said they...
Retail Sep 04, 2017 Rapaport News
Lining up for IIJS India show July 2017
GJEPC Calls for DPA Budget Hike to $100M
TheDiamond Producers Association (DPA) needs to boost its internationalmarketing budget sharply next year, Praveenshankar Pandya, head of India’s Gem &Jewellery Export Promotion Council (GJEPC), said.“We[the industry] need at least $100 million next year...
Marketing Jul 27, 2017 David Brough
DPA
DPA Hikes Annual Budget to $57M
The Diamond Producers Association (DPA) has increased itsbudget more than fourfold, enabling the marketing body to expand its activitiesin the second half of this year.The DPA’s directors have approved $57 million of funding...
Marketing Jun 05, 2017 Rapaport News
Jean-Marc Lieberherr
DPA Taps Bartle Bogle Hegarty for India Ads
The Diamond Producers Association (DPA) has appointed Bartle Bogle Hegarty as its creative agency in India, as the organization plans to roll out the “Real Is Rare” campaign in the sub-continent in September, reported Jean Marc Lieberherr,...
Rough Markets Mar 20, 2017 Joshua Freedman
JeanMarcLieberherr
Bringing Diamonds to a New Generation
The Diamond Producers Association (DPA) has the mammoth task of changing the diamond narrative, according to Jean-Marc Lieberherr, the organization’s chief executive officer.Initially, at least, that mission extends to how the diamond industry engages...
Retail Mar 14, 2017 Avi Krawitz
RealIsRare - Runaways
Diamonds to Share Oscar-Night Limelight
Amid the glitz and glamor of the Oscar red carpet, diamonds will also grace our screens during ad breaks, as the Diamond Producers Association (DPA) is running its “Real is Rare. Real is a Diamond” campaign during...
Retail Feb 16, 2017 Avi Krawitz
JeanMarcLieberherr
DPA to Scrutinize Synthetic Detection Machines
The Diamond Producers Association (DPA) plans to audit syntheticsdetectors to help the industry navigate its way around the broad choice ofmachines available on the market.The group is laying the groundwork for an independentlaboratory that will...
Technology Feb 08, 2017 Joshua Freedman
Deborah Marquardt DPA
DPA Appoints New Marketing Guru
The Diamond Producers Association (DPA) named DeborahMarquardt as chief marketing officer prior to the launch of its inaugural campaignthis fall.Marquardt (pictured) was most recently vice-president and generalmanager of Time Inc.’s Style Network, where she...
Marketing Sep 08, 2016 Rapaport News
JeanMarcLieberherr
Ex-Rio Tinto Diamonds Chief Takes Senior Role at DPA
Jean-Marc Lieberherr,the former chairman of the Diamond Producers Association (DPA), will take onthe role of chief executive officer of the marketing organization.The appointment comes amid a reshuffle of senior positions atthe DPA following Lieberherr’s exit...
Marketing Feb 15, 2016 Rapaport News
JeanMarcLieberherr
Rio Tinto’s Diamond Head to Depart in Restructuring
Jean-Marc Lieberherr, the managing director of Rio Tinto’s diamonds business, is to leave the company as part of a restructuring of the miner's diamonds and minerals product group.Lieberherr, who has held the position for twoand a half years,...
Mining Jan 18, 2016 Rapaport News
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