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Real is a Diamond image Nov 2017
New Diamond Ads Refocus on Love Moments
The Diamond Producers Association (DPA) has shifted to shortervideo advertisements for the holiday season as it aims to market diamonds bycapturing precious moments in couples’ relationships.Rather than telling more involved stories, as the DPA’sinitial videos did,...
Marketing Nov 20, 2017 Rapaport News
A Diamond Promise
Throughout history, a promise to marry has always been marked with a gift, often a ring, symbolizing the continuous lifelong bond between a couple. The Romans were among the first to adopt the tradition of a metal ring to mark an engagement. Eventually, engagement rings were made from various metals,...
Retail Mar 01, 2011 Amber Michelle
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