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DPA video
DPA Seeks to Eradicate Diamond Misconceptions
The Diamond Producers Association (DPA) has released a campaign that aims to challenge misconceptions about diamond mining inan effort to capture millennial consumers. “The goal is to convey some of the key facts and truthsabout natural...
Marketing Aug 19, 2019 Rapaport News
DPA
DPA Grades Scanners for Synthetic Melee
An official industry-wide project to test lab-grown detectors has expanded its efforts to melee, a segment of the market highly prone to undisclosed synthetics.The Assure program — an initiative of the Diamond Producers Association (DPA) and Signet Jewelers —reviewed...
Polished Markets Aug 06, 2019 Joshua Freedman
DPA India
DPA Targets New Indian Parents
The Diamond Producers Association (DPA) will launch acampaign in India encouraging new parents to celebrate the birth of a child by purchasing a diamond. Based on the DPA’s consumer research, 39% of Indianconsumers consider the birth of a child to be an auspicious...
Retail May 05, 2019 Rapaport News
Venetia Mine
Diamond Miners Push Back on Ethics Claims
The major diamond miners have weighed in on the debateover which diamonds are more ethical, claiming their production uses less than one-thirdof the energy it takes to create a diamond in a lab. The operations of companies that...
Mining May 02, 2019 Rapaport News
DPA
DPA Offers Course for Retail Associates
The Diamond Producers Association (DPA) has launched an e-learning course for retail associates, with participants getting the chance to win a trip to the New York City diamond district. The free program, titled “Behind...
Polished Markets Mar 20, 2019 Rapaport News
Time to reengage with bridal
Time for the Trade to Reengage with Bridal
There’s a caveat that Stephen Lussier emphasizes when marketing diamonds to millennials as a symbol of love. The industry needs to recognize that love may not entail the formality of marriage, the De Beers head of marketing stressed in an interview...
Marketing Mar 13, 2019 Avi Krawitz
DiamondDect5
What Makes a Good Synthetics Detector?
The massive project by the Diamond Producers Association (DPA) and Signet Jewelers to test and review 18 synthetic-diamond detectors has raised an important question: What should you look for in such a machine?Accuracy is, of course, a major...
Technology Mar 12, 2019 Joshua Freedman
DPA synthetics detectors study Mar 2019
DPA Puts Synthetics Detectors to the Test
A synthetics detector costing less than $7,000 is one of only two machines that conclusively identified 100% of lab-grown diamonds in a recent industry-widestudy.Yehuda’s Sherlock Holmes, priced at $6,495, correctlyspotted all synthetic diamonds in a “deliberately challenging” sample,according to a report...
Technology Mar 05, 2019 Rapaport News
DPA
DPA Campaign Targets Self-Purchasing Women
The Diamond Producers Association (DPA) will debut a newcampaign geared toward female self-purchasers during television coverage of the Oscarawards. The initial promotion of “For Me, From Me” will feature aseries of videos set to air...
Polished Markets Feb 24, 2019 Rapaport News
Diamond Foundry machine
IGDA: Lab-Grown Diamonds Poised for Upswing
The lab-grown-diamond sector is enjoying a spike in awareness among US consumers and is starting to make headway in the engagement-ring market, according to a report by the International Grown Diamond Association (IGDA).“Over the last two years, the anecdotal feedback...
Polished Markets Feb 11, 2019 Rapaport News
DPA survey
53M Americans to Buy Diamonds This Holiday
More than 53 million US consumers intend to buy a diamondduring the extended festive period from Thanksgiving to Valentine’s Day,according to a survey by the Diamond Producers Association (DPA). The November poll, which the DPA conducted together with...
Polished Markets Dec 02, 2018 Rapaport News
CIBJO
CIBJO Urges Diamond Consultation with FTC
The World Jewellery Confederation (CIBJO) has proposedit work with other industry groups to consult with the US Federal TradeCommission (FTC) over its fiercely debated diamond terminology.Industry leaders attending the October 15 to 17CIBJO Congress...
Polished Markets Oct 23, 2018 David Brough
DPA Murowa diamonds
Zimbabwe Miner Murowa Joins DPA
RZ Murowa Holdings has joined the Diamond ProducersAssociation (DPA) as its first new member since the marketing body formed in2015. The company, the majority owner of Murowa Diamonds, operatesthe Murowa mine in Zimbabwe, which...
Polished Markets Sep 13, 2018 Rapaport News
DPA
DPA Chief Marketing Officer Exits
Chief marketing officer Deborah Marquardt has left theDiamond Producers Association (DPA), the organization said. The move was for personal reasons, and will enable Marquardt (pictured) — who joined the association in 2016...
Polished Markets Sep 12, 2018 Rapaport News
Argyle 150
Diamond Resources Might Not Be Forever
While it’s true that value comes from rarity, no naturalresource lasts forever, and the rare is becoming even rarer. Diamond productionis set to peak in 2019, after which it will begin a steady decline. De Beersestimates global...
Mining Aug 14, 2018 Leah Meirovich
IIJS 600
Weak Rupee Raises Hopes for Indian Exports
A weaker rupee againstthe US dollar has helped boost exports to leading markets such as the US andChina, attendees at the India International Jewellery Show (IIJS) reported. “The jewelry anddiamond and colored-gemstone business is flourishing,” Gaetano Cavalieri,president...
Mining Aug 13, 2018 David Brough
Wave Ring
DPA Raises Concerns over Synthetics Marketing
The Diamond Producers Association (DPA) is worried lab-growndiamond suppliers will use the new Federal Trade Commission (FTC) guidelines toconfuse consumers — a claim synthetics companies reject.The FTC last month removed the word “natural”...
Marketing Aug 06, 2018 Rapaport News
Jewelry 150
Lab-Grown Diamonds Are Diamonds, Says FTC
The Federal Trade Commission (FTC) has expanded its definition of “diamond” to include those grown in a laboratory, as part of several changes to its jewelry guidelines. The FTC’s previous definition of a diamond stated: “A diamond is anatural mineral consisting...
Polished Markets Jul 25, 2018 Rapaport News
Diamond Foundry 150
Diamond Foundry Lauds De Beers Synthetics Bid
De Beers’ entry into the lab-grown market represents a shift inconsumers’ perception of synthetic stones, according to Diamond Foundry. The miner’s introduction of a new line of lab-grown stones forjewelry is key for the acceptance of synthetics in the industry,...
Retail Jun 03, 2018 Rapaport News
Stephen Lussier
Forevermark Chief to Get Top AGS Honor
The American Gem Society (AGS) will honor three industryleaders at its Circle of Distinction dinner, it said last week. Stephen Lussier (pictured), CEO of De Beers’ Forevermark brand, will receivethe Lifetime Achievement Award. Lussier has...
Polished Markets May 22, 2018 Rapaport News
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