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De Beers
De Beers Retail Unit Drops ‘Diamond’ from Name
De Beers has renamed its retail chain De Beers Jewellers “toreflect the public brand identity already in use,” a company spokespersonconfirmed to Rapaport News Wednesday. The London-headquartered retailer announced the change in a filinglast week with Companies...
Retail Jun 21, 2018 Joshua Freedman
De Beers 150
De Beers Opens New Hong Kong Store
De Beers Diamond Jewellers has launched a new retaillocation in Kowloon, Hong Kong, its fourth in the municipality. “[The store] reinforces our existing network in greaterChina,” François Delage, CEO of De Beers’ retail operation, said Thursday. “Itis...
Retail Jun 14, 2018 Rapaport News
De Beers
Forevermark Unveils New Concept Store in China
Forevermark has launched a concept store in Shanghai tailored to millennial shopping habits, marking its 1,000th branch in China. The opening of the store, named Libert’aime, also celebrates the brand’s 10th anniversary of entering the country....
Retail May 23, 2018 Rapaport News
Stephen Lussier
Forevermark Chief to Get Top AGS Honor
The American Gem Society (AGS) will honor three industryleaders at its Circle of Distinction dinner, it said last week. Stephen Lussier (pictured), CEO of De Beers’ Forevermark brand, will receivethe Lifetime Achievement Award. Lussier has...
Polished Markets May 22, 2018 Rapaport News
De Beers Jewellers 150
De Beers Debuts on E-Commerce Site Farfetch
De Beers Diamond Jewellers has launched an online store on e-commerce platform Farfetch dedicatedto its fine-jewelry collections, the company saidTuesday. The jeweler is featuring designs from its Enchanted Lotusand Talisman lines on the retail-and-fashion website,...
Retail May 09, 2018 Rapaport News
De Beers Moscow Store 150
De Beers Opens Stores in Moscow and Riyadh
De Beers has launchedthree new retail locations in Russia and Saudi Arabia for its De Beers DiamondJewellers chain. The company has openedone chain in Riyadh, its first Saudi Arabia location, at the Centria Mall, inpartnership...
Retail Apr 11, 2018 Rapaport News
Real is a Diamond image Nov 2017
New Diamond Ads Refocus on Love Moments
The Diamond Producers Association (DPA) has shifted to shortervideo advertisements for the holiday season as it aims to market diamonds bycapturing precious moments in couples’ relationships.Rather than telling more involved stories, as the DPA’sinitial videos did,...
Marketing Nov 20, 2017 Rapaport News
De Beers empowers women
De Beers Pledges to Empower Women
De Beers has partnered with the United Nations to support theadvancement of women in the company and across areas of life its operations affect.As a UN Women partner, De Beers has pledged to invest $3million in empowering women in diamond-producing countries,...
Marketing Sep 24, 2017 Rapaport News
De Beers Diamond Jewellers
De Beers Hikes Marketing Budget to $140M
De Beers will put more than $140 million into marketing this year, its biggest spend since 2008, the company said Tuesday.The increased investment willbe focused on raising consumer demand for diamond jewelry...
Marketing Aug 29, 2017 Rapaport News
Stephen Lussier De Beers Forevermark
De Beers Broadens Lussier’s Branding Role
De Beers’ top marketing boss has taken on an expanded role nowthat the miner has acquired its namesake retail chain.Stephen Lussier, executive vice president of marketing, now oversees De Beers’ entire downstream and branding operations,...
Marketing Aug 07, 2017 Joshua Freedman
De Beers Diamond Jewellers
Will Retail Help De Beers ‘Build Forever’?
Taking control of the De Beers Diamond Jewellers (DBDJ) retail operation from LVMH has completed De Beers transformation from a mining company into a diamond luxury group.The acquisition means that not only is De Beers effectively spread...
Retail Mar 23, 2017 Avi Krawitz
De Beers China Store
De Beers Buys Out LVMH Retail Partner
De Beers has taken full ownership of the De Beers Diamond Jewellers (DBDJ) retail operation, the mining company said Tuesday.The group bought the 50-percent stake owned by LVMH, which previously operated the stores, for...
Retail Mar 21, 2017 Rapaport News
De Beers Diamond Jewellers New York Madison Avenue
De Beers Opens Signature Store in New York
De Beers Diamond Jewellers unveiled its flagship New York store, in which it features rough diamonds to give customers a better sense ofthe finished product’s origin.To mark the occasion, the jewelry retailer displayed a 109-carat, type-IIa...
Retail Dec 12, 2016 Rapaport News
Kuwait
De Beers Opens First Store in Kuwait
De Beers has opened its first retail store in Kuwait, addingto its only two other Middle East locations in Dubai and Bahrain.“Bringing De Beers to the Kuwait market is an importantmilestone in the development of our brand and our...
Retail Jun 29, 2016 Rapaport News
De Beers Jewellry store2
De Beers Debuts 'For You, Forever' Service
De Beers debuted "For You, Forever," a new in-store diamond engagement ring service to help clients have an individual diamond engagement ring crafted.The in-store service was designed to guide consumers in choosing their desired ring setting...
Retail Oct 29, 2013 Deena Taylor
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