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De Beers Is The New Kid on the Blockchain 150
De Beers Is the New Kid on the Blockchain
Lastmonth, dozens gathered in midtown Manhattan to learn more about De Beers’Diamond Blockchain Initiative — a project that aims to underpin confidence indiamonds by creating permanent records for them. While most know blockchain asthe technology that underlies...
Technology Feb 15, 2018 Jennifer Heebner
Stephen Lussier De Beers Forevermark
De Beers Broadens Lussier’s Branding Role
De Beers’ top marketing boss has taken on an expanded role nowthat the miner has acquired its namesake retail chain.Stephen Lussier, executive vice president of marketing, now oversees De Beers’ entire downstream and branding operations,...
Marketing Aug 07, 2017 Joshua Freedman
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