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DPA to Raise Annual Budget 150
DPA Annual Budget Rises to $70M
Funds available for the Diamond Producers Association (DPA)to spend on generic marketing will jump to $70 million this year following anincrease in contributions from its members.The extra cash will enable the organization to grow...
Marketing Jan 24, 2018 Joshua Freedman
Real is a Diamond image Nov 2017
New Diamond Ads Refocus on Love Moments
The Diamond Producers Association (DPA) has shifted to shortervideo advertisements for the holiday season as it aims to market diamonds bycapturing precious moments in couples’ relationships.Rather than telling more involved stories, as the DPA’sinitial videos did,...
Marketing Nov 20, 2017 Rapaport News
DPA print ad
New DPA Ads Feature Intimate Moments
Images of couples sharing tender moments will grace theDiamond Producers Association (DPA)’s new range of still advertisements, as partof the organization’s campaign to associate diamonds with love.The DPA launched this new phase of its marketing...
Marketing Jun 07, 2017 Rapaport News
Tacori Engagement Ring
TACORI Unveils 'The Serving Tray,' 'The Lock' Ad Campaigns
Diamond brand TACORI unveiled the latest installment of its “Iconic Passion” advertising campaign with two new images, “The Serving Tray” and “The Lock,” both of which were shot by Raymond Meier. The Lock...
Marketing Aug 13, 2013 Jeff Miller
Number of Online Video Ads Hit a Record in April
Digital matrix firm comScore Inc. reported that the number of U.S. Internet users who watched online video in April rose 4.9 percent year on year to 181 million. As a point of reference, the U.S. civilian population...
Marketing May 18, 2012 Ricci Dipshan
Online Video Ads Surge 49% in February
Digital matrix firm comScore Inc. reported that the number of U.S. Internet users who watched online video in February rose 5 percent year on year to 179 million. On average, the number of hours Internet viewers spent...
Marketing Mar 19, 2012 Ricci Dipshan
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