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Sally Morrison
Sally Morrison to Receive Top GEM Award
Jewelers of America (JA) will honor high-profile diamondmarketing consultant Sally Morrison with a lifetime-achievement prize at itsGEM Awards ceremony next year.The accolade goes to individuals who have “accumulated acareer’s worth of contributions to the fine jewelry...
Marketing Jun 04, 2017 Rapaport News
Jean-Marc Lieberherr
DPA Taps Bartle Bogle Hegarty for India Ads
The Diamond Producers Association (DPA) has appointed Bartle Bogle Hegarty as its creative agency in India, as the organization plans to roll out the “Real Is Rare” campaign in the sub-continent in September, reported Jean Marc Lieberherr,...
Rough Markets Mar 20, 2017 Joshua Freedman
JeanMarcLieberherr
Bringing Diamonds to a New Generation
The Diamond Producers Association (DPA) has the mammoth task of changing the diamond narrative, according to Jean-Marc Lieberherr, the organization’s chief executive officer.Initially, at least, that mission extends to how the diamond industry engages...
Retail Mar 14, 2017 Avi Krawitz
Richard Lennox Macy's
Veteran Diamond Marketer Joins Macy’s
Macy’s hired former De Beers and Zales marketer RichardLennox as the department-store chain’s chief marketing officer, effectiveSeptember 15.The move comes after Macy’s announced plans to improve the quality of the jewelry it offers and improve...
Retail Aug 21, 2016 Rapaport News
Botswana Flag
Blinging Down Botswana’s Economy
It’s a long way from New York’s Madison Avenue advertising agencies to Gaborone, but for Botswana a lot is riding on the success of the ad campaign De Beers will launch in the coming weeks. Like oil-exporting countries now...
Rough Markets Sep 17, 2015 Avi Krawitz
Forevermark Stories
Diamond Storytelling
For those thinking that the ‘A Diamond is Forever’ advertising campaign will easily resonate with millennials, think again. De Beers has a lot of work to do before it relaunches the iconic slogan in late September, as part of Forevermark’s U.S....
Marketing Jul 03, 2015 Avi Krawitz
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